This type of packaging is important because it appeals to a wide range of specific audiences in society. The most important feature or indicator of these products is their graphics and design. The main factor in choosing these products is their brand. The priority for all brands, whether they are well-known or obscure, is to present attractive and beautiful packaging graphics. This is because what promotes health and beauty itself should have beautiful and appealing packaging. Therefore, choosing colors that are suitable for the product while also being warm and attractive is of high importance. However, conveying dignity and elegance while creating a sense of status for the buyer is one of the strategies implemented through packaging for these products. In flexible packaging, vibrant and diverse colors, matte films, and conventional dimensions that sometimes align with the content can be effective strategies for attracting the audience.
